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Ethan Miller/Getty Images(LAS VEGAS) -- Large bets for for Gennady Golovkn's title fight against Canelo Alvarez have to be refunded after a controversial decision left bettors and bookmakers disappointed.

Oddsmakers believed Golovkin had won the fight heading into the decision. But when the decision was announced, judge Adelaide Byrd had seen things differently. She had Alvarez an easy 188-110 winner which was a difference from the cards from judges Dave Moretti and Don Trella. The fight was ruled a split draw.

After the decision was given, lines formed at sportsbooks, with bettors looking for refunds. Straight bets on the winner of the fight were refunded in Las Vegas. Wagers on the method-of-victory props were not refunded.

There were some long lines, with some of the customers happy to get their money back and others disappointed," Frank Kunovic, director of specialty games at Caesars Palace, told our partners at ESPN. "They weren't yelling at us, but I think they were frustrated like we were about the decision."

Caesars reported taking a six-figure loss on the draw.

Las Vegas sportsbook operator CG Technology said it took more than a million dollars in bets on the fight, including five wagers on Golovkin ranging from $50,000 to $80,000. The largest bet the book took on Alvarez was $20,000.

Statewide, bookmakers estimated $20 million to $30 million was bet on Golovkin-Alvarez in Nevada, roughly one-third of how much was estimated to have been bet on the Floyd Mayweather-Conor McGregor fight.

"A lot of people got refunds," Westgate SuperBook vice president Jay Kornegay said. "But thank God it wasn't a Mayweather-McGregor draw. We'd be refunding for a week."

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Justin Sullivan/Getty Images(NEW YORK) -- In the wake of Hurricanes Harvey and Irma, the nation grieved as images of emerged of homes submerged up to the eves, abandoned pets perched on debris and household belongings molding on street curbs.

In the days that followed, tens of thousands appealed to the Federal Emergency Management Agency (FEMA) for money to rebuild -- but the majority of Harvey's worst-hit families discovered that although they qualified for small assistance payments, they lacked the type of insurance coverage that would allow them to recoup what they'd lost in the floods.

As Texas and Florida struggle to navigate through a web of government agencies and charity organizations, we asked: What is FEMA flood insurance, who gets it, and why -- and who's really footing the bill?

A Little History

Championed by President Lyndon B. Johnson, the National Flood Insurance Program, or NFIP, was created by the National Flood Insurance Act of 1968, after disillusioned private insurers abandoned the market when they realized flood insurance wasn't profitable.

According to Congressional analysts, NFIP policies "transfer some of the financial risk of property owners to the federal government" and, in return, requires flood-prone communities adhere to certain building codes and implement flood mitigation strategies.

Who's eligible for coverage?

Only those living in one of the nation's 22,000 "NFIP-participating communities" -- neighborhoods at risk of significant flooding that have adopted flood mitigation strategies -- can purchase NFIP policies from the government through their insurance agent.

Some property owners, especially those in high-risk areas, may be required to buy flood insurance, while others, usually those in moderate-risk locales, may be offered an optional policy. Premium rates, some of which are partially subsidized by the federal government, are based on the area's degree of risk and the property construction and elevation.

Who Pays, and How Much?

Though NFIP collects about $3.5 billion in premiums annually, the program is nearly $25 billion in debt, according to reports from the Government Accountability Office and Congressional Research Service. It accrued the bulk of this debt in the wake of the 2005 hurricane season, following Hurricanes Katrina, Rita, and Wilma, and after Superstorm Sandy in 2012, both agencies note.

"Whether or not FEMA will ultimately be able to pay off the debt is largely dependent on future insurance claims, namely if catastrophic flooding incidents such as Hurricanes Sandy or Katrina occur again and with what frequency," congressional analysts wrote in a report released in July -- just one month before Harvey made landfall.

Its solvency in question, the program has endured criticism from groups like the National Resources Defense Counsel, which claim the NFIP has wasted money repeatedly rebuilding vulnerable homes when it would have been cheaper to help homeowners move to higher ground. It's also drawn flack over its policy of "grandfathering," or allowing property owners to pay premiums based on outdated flood maps.

The good news, financially speaking is that according to FEMA, the building codes and flood mitigation strategies implemented because of the program save the nation $1.87 billion each year.

Who's in charge?

NFIP is run by FEMA, but must be reauthorized by Congress every five years.

Along with a host of other federal government programs, the current authorization, passed in 2012, was set to expire at the end of September. But H.R. 601, the continuing resolution passed last week, extended that authorization through December 8.

After that date, key authorities of the NFIP -- such as the authority to issue new contracts, and the ability to borrow large sums from the U.S. Treasury -- will lapse, and it will be up to lawmakers to ensure the program's future.

What it's not

Many flood victims confuse FEMA flood insurance payments and FEMA assistance.

Unlike flood insurance, FEMA assistance doesn't require recipients to purchase a policy before catastrophe strikes -- it's simply handed out to disaster victims to cover critical expenses like food and temporary lodging. However, assistance isn't meant to restore properties to their pre-disaster state. FEMA assistance payments are capped at just over $33,000 maximum per household -- and the actual payout is generally much lower than that.

"FEMA assistance is really only designed to be a life-vest, it's not designed to be an insurance policy," a former FEMA official told ABC News.

For example, assistance payments won't pay to replace your house -- or, in some cases, even refinish damaged drywall in unused bedrooms.

FEMA flood insurance, by contrast, is designed to make victims whole, financially -- and because it's partially funded by premiums, the payouts are much, much higher. Following Hurricane Katrina, for example, the average assistance payment was around $6,300, according to FEMA. The average NFIP payment? More than $97,000.

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Darryl Hammond/Hammond Photo Design Studios, Inc.(DYER, Ind.) -- When an Indiana couple posed for photos after their nuptials in August, they didn't expect a colorful peacock to steal the spotlight from them.

Tamatha and Emile Conway exchanged vows Aug. 25 inside Meyer's Castle in Dyer, Indiana. The estate, located on 10 acres of land just 35 minutes outside of Chicago, is home to two colorful birds.

Bride Tamatha Conway told ABC News the peacocks just weren't in the wedding spirit.

"They weren't participating," she said. "I was literally trying to get pictures with them, and they kept walking away. They wouldn't keep still."

Darryl Hammond/Hammond Photo Design Studios, Inc.

That was until after their nuptials, when the wedding party posed for the customary photos.

"It was so weird, because at that moment, it walked through the pic," the 47-year-old bride recalled, referring to the peacock.

The photobomb also took photographer Darryl Hammond by surprise.

"Out of nowhere, the peacock just sort of walked across," he told ABC News. "I kind of stepped back a little...because I saw the peacock at the bottom of my camera and I just kept snapping."

Hammond, who's been a professional wedding photographer for over six years, said he could hear some of the 110 wedding guests laughing, but he didn't know why. Later, when reviewing his photos, he understood.

The junior bridesmaid, Kaitlyn, who is also the groom's daughter from a previous relationship, is making a hilarious face that expresses her shock during the moment.

"This was the most bizarre but fun shot that I’ve taken. It was epic," Hammond said. "It was an epic moment for me, and for the couple as well."

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Ingram Publishing/Thinkstock(MADISON, Wisc.) -- Wisconsin lawmakers have approved a $3 billion incentive package for Foxconn.

This comes with a clause that the Taiwanese electronics manufacturer must invest approximately $10 billion in the state and build a factory that could hire up to 13,00 workers.

The legislation is now on the desk of Republic Gov. Scott Walker, who is expected to sign it.

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Google(SAN FRANCISCO) -- Three former Google employees are suing the company for allegedly paying women less than men for similar work.

Filed in a San Francisco court, the lawsuit alleges that Google discriminates against female employees through limited promotion, lower pay and fewer advancement opportunities.

Kelly Ellis, one of the three women filing the suit and a former software engineer at Google, said she hopes the case will force Google and other companies to change. The lawsuit states that in 2010, she was hired at a lower level than a male coworker who had similar levels of experience.

My hopes for the Google suit: to force not only Google, but other companies to change their practices and compensate EVERYONE fairly.

— Kelly Ellis (@justkelly_ok) September 14, 2017

About 70 percent of Google's employees are men, according to the company.

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Brittney Smith/Facebook(GREENSBORO, N.C.) -- A tense moment was caught on camera at a North Carolina fair Friday night as a Ferris wheel malfunctioned, leaving two children clinging to each other inside a tilted carriage as a carnival worker fell from the ride while trying to help.

The accident occurred at the Central Carolina Fair in Greensboro at 9:45 p.m. after the Ferris wheel operator had to temporarily shut down the ride when one of the carriages "began to tilt out of its normal position." The operator "followed safety procedures to safely unload all passengers," the Central Carolina Fair said in a statement released on Saturday.

An employee with Michael's Amusements sustained minor injuries while attempting to adjust the gondola car back into place. He was treated on scene before being transported to a local hospital and has since been released, according to fair officials.

The Greensboro Police Department said the worker sustained non-life threatening injuries when he fell from the malfunctioning ride.

Video of the incident taken by eyewitnesses shows the worker falling to the ground as he attempts to fix the malfunctioning carriage.

One eyewitness told ABC News that two little boys were on the Ferris wheel at the time of the incident.

Brittney Smith, 28, of High Point, North Carolina, was at the Central Carolina Fair with her family Friday night when the ride malfunctioned. Smith told ABC News the boys were riding in the same gondola car together when it suddenly tilted sideways.

Smith, who was watching the incident unfold from below, said the boys were holding on to each other, "trying to protect one another from falling out," while carnival workers climbed up the Ferris wheel to help.

As one of the workers climbed onto the tilted carriage the boys were in, the car suddenly flipped back into place and began swinging back and forth, causing the worker to fall off the ride. The other workers then pulled the Ferris wheel down so the boys could exit the ride, Smith said.

Smith said the employee who fell had a cut on his leg, but didn't appear to have other injuries.

"Everyone was OK for the most part. I think maybe the little boys probably suffered from shock," Smith told ABC News in a telephone interview Saturday. "They were pretty shaken."

Central Carolina Fair spokesman Andrew Brown wouldn't confirm whether any children were in the tilted gondola car at the time.

"We are waiting on the report from state officials with other details," Brown told ABC News in an email. "The worker was attempting to adjust that carriage so the wheel could be safely rotated to unload all the passengers safely."

The gondola car was restored to "proper working condition" Friday night and was re-inspected by officials from the North Carolina Department of Labor. State officials approved the Ferris wheel ride to return to use Saturday, according to the Central Carolina Fair.

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Smith Collection/Gado/Getty Images(LONDON) -- The Equifax data breach may have reached beyond U.S. borders.

The company said fewer than 400,000 consumers in the U.K. had their personal information accessed in the breach.

This number pales in comparison with the number of Americans who were affected -- 143 million.

Between mid-May and July, "criminals exploited a U.S. website application vulnerability to gain access to certain files." As a result of the breach, personal data -- including "names, Social Security numbers, birth dates, addresses and, in some instances, driver’s license numbers" -- could have been retrieved by the hackers, the company said.

The U.S. Federal Trade Commission is currently investigating how the data was stolen.

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iStock/Thinkstock(NEW YORK) -- Wall Street closed in the green on Friday, led by technology stocks, despite North Korea's latest missile launch.

The Dow Jones Industrial Average climbed 64.86 ( 0.29 percent) to close at 22,268.34 for a fourth record close.

The Nasdaq jumped 19.38 ( 0.30 percent) and finished at 6,448.47, while the S&P 500 closed at a new record of 2,500.23, 4.61 (0.18 percent) higher than its open.

U.S. crude oil prices remained flat at about $50 per barrel.

Winners and Losers:  Shares of Apple Inc. climbed 1.01 percent after the company's iPhone 8 and iPhone 8 Plus pre-orders began.

A weak earnings outlook for Oracle Corporation caused shares of the computer software company to tumble 7.67 percent.

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Randy Shots(COCOA, Fla.) -- A Florida photographer on an early-morning bike ride the day after Hurricane Irma ravaged the coast stumbled upon an exciting find: a dugout canoe that may be hundreds of years old, according to officials.

“As soon as I saw it, I knew exactly what it was,” Randy Lathrop, a self-proclaimed history buff, told ABC News of his unusual discovery.

The canoe washed up from the Indian River, north of Cocoa, Florida, along what locals have dubbed Florida’s “Space Coast” for its proximity to the Kennedy Space Center and Cape Canaveral Air Force Station.

“I can look across the river and see the launch pad and the vehicle assembly building. It’s a real contrast,” Lathrop said of the area where the canoe was found, which is steeped in Native American history.

He immediately contacted the Florida Division of Historical Resources before someone could mistake it for debris and throw it away.

“It looked just like a log,” said Lathrop. “My main concern was to secure it from harm’s way. I was able to go half a mile away and get my friend with a truck and we struggled to get into the back of the truck. It weighs almost 700 pounds, but to me, it might as well have weighed 1,000 pounds. It’s been water soaked for years.”

The 15-foot-long canoe could be anywhere from several decades to several hundred years old, according to Sarah Revell, a spokeswoman with the department. Carbon dating will help to narrow down the boat's age.

“Florida is a treasure trove of unique history and we are excited about the recent discovery of the dugout canoe,” Revell told ABC News. “As we continue to evaluate and learn more about the canoe, our goal is to ensure it is preserved and protected for future generations in the local community and across Florida to learn from and enjoy.”

The canoe has a squared off form, which Revell said is commonly seen in the historic period (from 1513 to about 50 years ago in Florida), but there are several uncommon features on it too: compartments, square nails and what appears to be a seat.

“The compartments are a bit out of the ordinary,” she said. “The square nails are cut nails. Cut nails were first in production in the early 19th century so that helps to indicate it is a historic canoe.”

Lathrop said he was excited to get the canoe off the road to save it for the public.

“It belongs to the state, it belongs to the people of Florida. That’s the law,” he said.

Revell said the canoe was evaluated by a professional archaeologist based in Canaveral on Sept. 14. It is currently being kept wet in an undisclosed safe place.

“I’m still giddy,” Lathrop said of his thrilling find.

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Stanford Univ Dept of Public Safety(NEW YORK) -- A publisher is planning to revise one of its criminal law textbooks after it included a picture of Brock Turner next to a section about the definition of rape.

Turner, a former Stanford University student who was found guilty on felony assault charges, was never charged with rape. California law specifies that for a crime to be categorized as rape it must involve sexual intercourse, and Turner's crime did not meet that standard.

He spent three months in jail for sexually assaulting an unconscious woman on the university's campus, sparking outrage for what was viewed by some as a lenient sentence. He was released in September 2016.

The textbook in question, "Introduction to Criminal Justice: Systems, Diversity, and Change," printed Turner's mug shot next to a section about rape, but now the authors "have reviewed the text" and will be making changes in the next edition, according to the publisher.

The change comes after a college student posted a picture of the page from her textbook featuring Turner online, which went viral likely due to the controversy of the case and the three months that Turner served as punishment.

"He may have been able to get out of prison time but in my Criminal Justice 101 textbook, Brock Turner is the definition of rape, so he's got that goin for him," the student wrote.

Turner's case created national uproar in 2015 when he was arrested after assaulting an unconscious woman after a college party.

Turner, now 22, was found guilty in March 2016 of three felony charges: assault with intent to commit rape of an intoxicated/unconscious person, penetration of an intoxicated person and penetration of an unconscious person.

He was facing up to 14 years in prison and prosecutors had asked for six years, but Judge Aaron Persky sentenced Turner to just six months in jail and three years of probation, as recommended by the probation department. Turner ended up serving three months.

The textbook's publisher, SAGE Publishing, released a statement Thursday to address the future changes.

"The statutory definitions of rape in the State of California (where Turner was convicted of three charges of felony sexual assault) differ from those of the FBI. Turner’s actions, as determined by the California jury, fit the standards for the FBI definition of rape, as well as certain other state definitions, but not the California definition as of the time of the final book manuscript. The authors and publisher will further clarify the differing definitions of rape in California compared to the FBI in future reprints of the book," the publisher's statement reads.

Turner's lawyer and parents did not return ABC News's requests for comment.

The Facebook post that has a picture of the current version of the textbook shows that the caption beneath Turner's mug shot raises questions for the reader.

"Some are shocked at how short this sentence is. Others who are more familiar with the way sexual violence has been handled in the criminal justice system are shocked that he was found guilty and served any time at all. What do you think?" the end of the caption reads.

The Facebook post has been shared more than 100,000 times since it was first published on Sept. 7 and has prompted more than 4,400 comments.

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Flashes of Life Photography(DETROIT, Mich.) -- These little girls from Highland, Michigan, are the queens of their castle, literally.

Their dad, Adam Boyd, president of Atb Building Inc., built them this amazing two-story playhouse in their backyard.

“My wife and the girls went up there and ate lunch in it all summer. She’s a teacher so they spent a lot of time out there,” Boyd, 39, told ABC News.

It has a rock wall, a slide and a loft. Boyd said he plans to add a zip line.

Boyd said his daughters, Avery, 5, and Violet, 2, love the purple wall color. The darker shade is Avery’s favorite, and the violet shade was, obviously, chosen for Violet.

And the 8-foot ceilings provide plenty of room for tea parties.

“Photographing them was just a big playdate. I had to take breaks to have tea parties,” Boyd’s sister, Rachel Goldsworthy of Flashes of Life Photography, told ABC News of their fun photo shoot.

The playhouse is about 24 feet tall at its peak and took Boyd “quite a while” to complete, working on it mostly on weekends and during his free time.

The proud father said Avery loved helping him on the project.

“That was the most rewarding part of it,” he said of the DIY daddy-daughter design. “She was sanding the crown molding with me. She loved it.”

Boyd said he’s gotten so much positive feedback on the elaborate playhouse that he is now starting a new business, Spoiled Rotten Homes, which will focus on over-the-top playhouses for children.

“A lot of people, friends and family included, thought I was nuts for doing what I did, but I’m very satisfied with the outcome,” he said. “I’m happy to watch them play in it, and play in it with them. It’s worth every penny I’ve spent and it’s gonna be there forever.”

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iStock/Thinkstock(NEW YORK) -- While retail brick-and-mortar sales are struggling, resale is booming. Value-conscious millennials have helped drive secondhand sales to become a booming multibillion-dollar industry, according to some estimates.

“Now resale clothing is even bigger and better,” said Marshal Cohen, the chief industry analyst for retail with the N.P.D. Group. “It’s amazing how many products you can buy that have the expression 'new with tags' that basically means you’re buying used clothing that has never been worn."

Today’s secondhand buyers can shop dozens of online sites for everything from accessories to formal wear. The average discount on items of 80 percent off retail has lured shoppers to online and traditional brick-and-mortar resale stores, which are also expanding their presence on the web.

Dana Avidan Cohen, executive style director at Pop Sugar, a lifestyle website, calls shopping secondhand the green approach to shopping.

“It is becoming such a huge market for people who want a really savvy customer experience,” Avidan Cohen said.

The growth in resale outlets has created a market for buyers and sellers. Many consignors and resellers rely on their customers to support their inventory. ThredUP adds that 50 percent of their shoppers also sell with them.

“This is a way you’re sort of taking the stuff that you’re not using anyway and you’re getting cash for it or credit to shop for more stuff,” Avidan Cohen said. “I think that’s really exciting to women because you’re not just refreshing trends your body changes your lifestyle changes.”

With so many re-sellers vying for your new or barely used castoffs, "Good Morning America" wanted to see where we could potentially make the most money. We asked Avidan Cohen to help with our experiment, looking at three re-sellers: thredUP, one of the largest online markets for secondhand clothing, Tradesy, an app that makes reselling entirely mobile, and Beacon’s Closet, a New York City–based re-seller, has four locations and offers cash on the spot.

Avidan Cohen selected three items that "GMA" purchased brand new: a Kate Spade handbag, which "GMA" bought for $178, a pair of J. Crew pumps for $160 -- both on sale -- and a little black dress "GMA" bought from Zara for $39.90.

We sent one set to thredUP, posted another set on Tradesy and took our items to Beacon’s Closet.

The instant payout at Beacon’s, which they say is based on 30 percent of their selling price, and netted us a total of $25 for the shoes and the purse. They refused to take the Zara dress even though it was brand new, citing the store already had too many of the same kind of dress.

“There is no waiting to receive cash or store credit the same day when sellers come in. We buy items outright on the spot,” said Carrie Peterson, president and founder of Beacon’s Closet, Inc. “We are happy that the secondhand market is thriving, and that people understand that something doesn't have to be shiny and new for it to have value.”

ThredUP took all of our items and paid us a total of $114.55. But it took, nearly two months to process our bag and get paid. The company now has a new policy of charging an optional $10 to process your bag in a week.

A ThredUP spokesperson said, “There are places where you earn more money but nowhere that’s more convenient.”

It took us about the same amount of time to sell our items on Tradesy. Over time we dropped our asking price several times to attract buyers, but in the end, Tradesy came out on top in our experiment, earning us $148.42 for all three items, after fees.

“Our systems are designed so that sellers earn more, while buyers pay less,” said Tracy DiNunzio, Tradesy founder and chief executive officer.

When it comes to cleaning out your closet, “Don’t hang on to what you’re not using,” said Avidan Cohen. “There’s no expiration date on clothes or shoes but current items with tags will fetch better prices.”

And keep tags and shoe boxes, as they help authenticate the things you want to sell and that helps make you more money.

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Spencer Platt/Getty Images(NEW YORK) -- The Charging Bull statue on Wall Street in New York City was vandalized with paint early Thursday morning.

A worker at a nearby office building spotted an unidentified woman throwing blue paint on the head of the iconic bull statue and tying a blue ribbon around the neck of the Fearless Girl statue.

The vandalism was discovered at 5:50 a.m. and a nearby cleaning crew was called in to clean off what they said they believed to be water paint.

The workers gave responding NYPD officers a description of a middle-aged blonde woman who they said walked away from the scene. NYPD told ABC News that no arrests have been made.

The vandalism is believed to be a response to the U.S. pulling out of the Paris Agreement climate accord.

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Delta Air Lines(ATLANTA) -- A Georgia woman who recounted how she received $4,000 in Delta Air Lines vouchers when she gave up her seat on an overbooked flight said she is now considering taking a free trip with her entire family in tow.

"It was like a live auction on the plane," Tracy Smith told ABC News of the moment airline staff began asking for someone to give up their seat. "The instruction from the crew was to press your button -- your flight attendant button -- if you were going to take the offer."

Smith said she boarded her flight from Atlanta, Georgia, to South Bend, Indiana, on Sept. 8 with her husband and son because they had tickets to the Georgia vs. Notre Dame football game. She first heard the flight was overbooked when she arrived at the gate, and said that Delta Air Lines workers began offering compensation for people to give up their seats.

"My husband and I boarded the plane and got into our seats, buckled in," she said. "And they are on the speakerphone announcing the bidding is going up."

"They started at $1,500, $2,000. Then it went to $2,200. It just kept going," Smith added, referring to the amount in airline credit vouchers being offered. "I looked over at my husband, and I said, 'You know, I really think that if they get to $4,000, I'm going to get off this plane.' "

Smith said that when they announced a $4,000 credit voucher, "without a flinch, I pressed the flight attendant button."

She adds that the competition was fierce, describing how "within a few seconds," "the guy right behind me also pressed his button."

"The flight attendants were, like, 'No, she pressed it first,' " she added.

Smith said as she exited the plane, "I felt like I was on a game show." She added, "Everybody was clapping and cheering and smiling."

Zach Klein, a reporter at local ABC News' affiliate WSB-TV, was on board the flight and live-tweeting throughout the bidding process, and snapped a quick selfie with Smith as she deplaned.

This kind lady volunteered to get bumped.. for a 7pm flight tonight to South Bend.. for $4,000...
Not one fan wanted to get in late

— Zach Klein (@ZachKleinWSB) September 8, 2017

Smith's account, which she called a "fun, pleasant experience," comes at a time when the airlines industry has courted controversy for the treatment of passengers on overbooked flights. Earlier this year, video of a bloodied passenger being forcibly dragged off an overbooked United Airlines flight went viral, garnering widespread backlash, and starting a nationwide conversation about what your rights are as a passenger.

Delta Air Lines declined ABC News' request for comment Wednesday night.

Smith said she boarded a later flight and still ended up making it in time for the football game. She is still deciding what she plans to do with her voucher.

"At first I was, like, 'Me and my husband are going to go on a round-trip flight to Hawaii together,'" she said, but added her son protested that he wanted to come too. "I think we're going to take the $4,000 and figure out a way that everybody gets to go somewhere together and have a great time."

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Apple/Polaris(NEW YORK) -- Apple hopes it has turned its new iPhone devices into magic wands.

On Tuesday, when the company debuted the iPhone 8 and 8 Plus (on sale Sept. 15 for $699 and $799 respectively) and the iPhone X (on sale Oct. 27 for $999) it unleashed to the masses an augmented reality (AR) toolbox known as ARKit.

This technology gives users the means to digitalize their physical world in real-time.

Tech and digital experts agree the move is a big deal.

"Apple needed something to energize both consumers and the developer community," Kevin Burden, vice president of mobility at 451 Research, a research and advisory company focused on innovation and disruption in enterprise technology, told ABC News. "They raised awareness of augmented reality to the masses."

With AR, Apple has placed in the palm of the user's hand a way to shed its 2D past. Users can begin to manipulate surroundings by overlaying the physical world with virtual 3D emojis, faux furniture and storybook characters that come to life.

"We believe augmented reality has the potential to become the next killer app that accelerates smartphone upgrades and drives increased services monetization and growth," Katy Huberty, an Apple analyst with Morgan Stanley, wrote in a report released on Tuesday, praising the company's new batch of AR games like Warhammer 40,000 and The Machines.

Now that the secret is out, the key for Apple is to create a new market that wasn't there before.

In this case, the company is banking that iPhone owners will start to demand AR applications and developers will gravitate away from gaming applications and begin building utilitarian ones.

And Burden points out that AR can enhance peoples' daily lives too.

He believes the technology can give future jet plane mechanics who may be colorblind ways to detect particular wires or allow medical students to perform surgeries without relying on cadavers.

AR innovators have been playing with the technology well before Apple's big product reveal.

Some of these workshopped samples run the gamut in the Twitter handle called "Made With ARKit".

For instance, the dining experience at a restaurant may be changing.

Say you're hungry for a bowl of steamed veggies.

Presto, the dish appears on a virtual turnstile.


🍲 Here we go! 🍣 ARKIT EATS (the world). Been a great run though, restaurant menu print business! 😊

— Made With ARKit (@madewithARKit) June 30, 2017

Launching virtual rockets from your pool is possible.



🚀 Watch a Space X Falcon 9 landing in your backyard → just look through your iPhone 😮 using #ARkit by @tomasgarcia

— Made With ARKit (@madewithARKit) June 26, 2017

Or creating a door into another dimension in the middle of a busy city street.



🐍 Watch your step → inter-dimensional iPhone portals are closer than they appear 🧐 ARkit demo by @nedd 👌

— Made With ARKit (@madewithARKit) June 30, 2017

Burden foresees a kind of AR app race that could spark the same kind of fervor that the viral game Pokémon Go did a year ago.

"People realize now they have an augmented reality camera on their phone," he said. "Now people want to know what [it] is and the apps have to be there."

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